I don't know how many of you know about Digg. Digg is one of those Web 2.0 collaborative bookmarking systems – with a big twist – people vote on whether a story (mostly news-y kinds of things) deserves to be seen. The more “diggs” a story gets the more attention it gets.
There used to be this thing when a site got “slashdotted” (or the “slashdot effect” – that was when it got on the front page of slashdot.org.) Well, now, there is the “digg effect”